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How we got here

The evolution of School Wise Press

1996 to 2000

School Wise Press starts to help parents get school-smart. Publishes books about schools. Launches website, school rankings and an accountability reporting service for California districts.

SWP also creates benchmarks that provide comparability at the school and county level and licenses reports about schools to libraries, graduate schools and the Los Angeles Times.

2000 to 2012

District client list grows consistently. Customized School Accountability Report Cards – SARCs – are a core part of the SWP business, which also includes other analytical services to school districts.

SWP wins multiple awards from California School Public Relations Association for report excellence.

Owl Corps launches in 2009, bringing a senior level, nine-person assessment consultancy to districts one year into the economic downturn.

SWP wins Golden Achievement Award from National School Public Relations Association (NSPRA) for SARC work for Oceanside USD.

Technical refinements and products respond to challenges related to California state data errors and inconsistencies. SWP Data Platform incorporates specialized functions to support clients with accurate data.

2012 to 2015

Responding to economic conditions and changes in state accountability systems, SWP begins to provide analytics work, focused first on algebra participation rates and outcomes.

Availability of new data visualization tools, combined with continued refinement of the SWP Data Platform, open up new possibilities. Concurrently, California’s implementation of the Local Control Funding Formula underscores local need for more accessible data and interactive analytics.


SWP launches a new project – K12 Measures – to enable local communities to make wiser use of education data and help organizations answer pressing questions about California schools and districts.