Don Brann's district was losing students. Families were moving out and industry was moving in. Enrollment in Wiseburn had fallen 60 percent over the last 30 years. Half the district's schools had closed. Could he save his district from further erosion? Could he actually grow it?

Don marketed his schools. He visited workplaces, giving employees reasons to consider placing their children in his schools. He educated them about the law that gives those who work within a district's boundaries the same rights as residents. He put clear reports about his schools in parents' hands.
Wiseburn ESD now enrolls nearly half its students through Don's efforts. These transfer students add over $6 million a year to Wiseburn's budget. The district is growing, and leadership is launching new programs.
   
   
 
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