Don Brann's district was losing
students. Families were moving out and industry was moving in. Enrollment
in Wiseburn had fallen 60 percent over the last 30 years. Half the
district's schools had closed. Could he save his district from further
erosion? Could he actually grow it?
Don marketed his schools. He
visited workplaces, giving employees reasons to consider placing their
children in his schools. He educated them about the law that gives
those who work within a district's boundaries the same rights as residents.
He put clear reports about his schools in parents' hands.
Wiseburn ESD now enrolls nearly
half its students through Don's efforts. These transfer students add
over $6 million a year to Wiseburn's budget. The district is growing,
and leadership is launching new programs.