California School Boards Association Conference
Emerging Trends in District Marketing
December 2009 Workshop
What happens when school districts compete for enrollment? How do parents choose? School Wise Press assembled a panel of district leaders to answer these questions and share success stories in school marketing. Below you’ll find the presentations given by panel members.
Workshop Panel Members
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Paul Gill
Michael Regele
When You See Empty Seats On Opening Day The problem: Half the seats in a brand new school were empty on opening day. Their solution: Put marketing muscle and intelligence to work. Targeted direct-mail invited parents to tour their school, and it worked. |
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Sharon Liddell
Nancy Miller
Multiply the returns on your marketing investment For six years, Santa Rosa City Schools has successfully marketed their high schools. They next turned their talents to increasing kindergarten enrollment. Using a radio ad campaign and other tools, the resulting outcome was a 12 percent gain over projections. |
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Steve Rees
Parents today have choices for their kids’ education--home-schooling, private schools, charters, other districts. Why should they choose your schools? Learn how educators are becoming marketers, some by choice, others by necessity. |
School Wise Press
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