Accountability reports should deliver more than a compliance item checked off the year's list. They should bring you a return on your investment: increased enrollment, lowered cost of recruiting teachers, and higher voter support for bond measures and parcel taxes. The districts that have reaped these benefits have all invested in professional accountability reports that are designed to communicate.

Read the success story of Wiseburn Elementary. Its superintendent, Don Brann, used SARCs as part of a plan to recruit new students to his district. His efforts brought more than $1,100,000 to his four-school district in the last year alone. To read more about their successes, turn to this account in the SARC BITE newsletter.

Consider San Jose Unified's efforts to reengage its public. A board initiative to reach out to parents led to an investment in higher quality annual reports on their schools, in both Spanish and English. Results include more parents involved in site councils, more parent volunteers, and passage of a historic bond measure. (Note this is a Powerpoint presentation, delivered in December 2003 at the California School Boards Association conference.)

Other benefits include saving the time of your district staff for tasks they're better qualified to do. With fewer staff in the front office, assigning the right job to the right person at the right time is key to managing in tight times. If you could move SARC responsibilities off someone's desk and onto ours, wouldn't your staff be more effective and productive on their next assignment?

Districts are also saving money by outsourcing accountability reporting. Those who know what they spend in-house are able to see the savings clearly. But do you really know the full cost of your accountability reports? Ask us for a cost comparison. You may be surprised to see how much you can save.

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