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Parents
Your parents want to know how your schools are doing. They may be
worried about the impact of budget cuts. Or they may be wondering
why a school with a fine API didn't make Adequate Yearly Progress.
Your annual accountability reports provide your best opportunity
to tell them.
How you tell them is often as important as what you tell
them. Professional reports show your parents you're investing in
their knowledge of the state of their schools. Reports that are printed
and distributed show them that you care what they think, that you
want them to be informed, that your doors are open and that you have
no secrets. In the post-Enron era, reporting your results with candor and
clarity is essential to building trust and support within your school
community.
Voters
If your community is like most, only one out of four voting households
includes a child of school age. The other three out of four are not
connected to your schools in any way. Yet they read about your district
and schools in the newspaper, and hear about them from neighbors. Why
don't they ever hear from you? Your annual accountability reports are
an ideal format for reporting results to your broader public. Your
voters want to know the condition of your buildings. They want to know
if your enrollment is growing, and whether your classrooms and schools
are getting crowded. They want to know how you're weathering the fiscal
storm, or how you're managing budget cuts. Annual accountability reports
are a perfect format for answering their questions and building bridges
of trust with the voting public.
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